Marketing Specialist – Remote
Who We Are
Moterra is a luxury campervan rental company, offering the highest-quality vans in the rental space. The core of our mission revolves around facilitating outdoor experiences in our all-inclusive campervans. We pair our impeccably maintained vehicles with engaging, high-touch customer service to create a seamless travel experience. This allows our clients the opportunity to effortlessly connect both with the wild spaces they came to enjoy and the loved ones they came to enjoy it with.
We’re lucky to have an amazing crew that is both innovative and dedicated, which is recognized through internal promotions and performance-based bonuses. We pride ourselves on our holistic approach to business, environmental stewardship, a thriving company culture, and exciting opportunities for career development.
Job Responsibilities and Qualifications
As a Marketing Specialist, you will play a crucial role in supporting content creation, copywriting, graphic design, and the execution of marketing projects that enhance our brand’s presence and engage with our community. The perfect candidate is experienced, meticulously organized, generative, forward-thinking, and creative, with a passion for inspiring unforgettable travel experiences.
Responsibilities
Content Calendar Management
- Develop and manage a content marketing plan and editorial calendar in collaboration with management, ensuring a unified message across all platforms.
- Continuously update the content calendar based on performance insights, feedback, and new initiatives.
- Plan and execute integrated marketing campaigns, ensuring alignment across email, social, paid media, and website content.
Content Creation
- Design and execute email marketing campaigns, including graphic design and copywriting, with the goal of enhancing customer engagement and retention.
- Generate compelling content for paid advertising campaigns across various digital platforms, including Google Ads and Meta.
- Generate engaging and shareable content for our blog and organic social media accounts.
- Contribute to designing marketing collateral such as decks/presentations, one-pagers, etc., that can be shared with external stakeholders.
- Engage with our community via social media and other platforms to foster a vibrant online presence.
- Contribute to the execution of additional marketing campaigns and collaborate on new initiatives to enhance brand visibility (i.e. live event marketing), as needed.
- Assist with creating SEO-optimized content for our website, ensuring it aligns with our marketing strategies and brand voice.
Qualifications
- Demonstrated experience in marketing content creation, copywriting, and graphic design.
- Experience with WordPress, Canva, Google ads, Meta & Google Suite is prioritized.
- Strong project management and organizational skills with the ability to prioritize multiple initiatives.
- Proficiency in digital marketing tools and platforms, especially for email marketing and paid advertising.
- Proactive communicator with the ability to work independently and efficiently.
- Basic understanding of SEO best practices and website performance tracking.
Employment: Part-Time Position
- You will be expected to work 20 to 25 hours per week. No specific set schedule will be required, however you are expected to be responsive to project timelines and internal communications.
- All team members are hired on a 120-day trial period to evaluate proficiency and culture fit.
- This position will be eligible for consideration for full-time employment at the end of the 120-day period.
$24-30/hour total compensation depending on experience, including the following:
- This position is eligible for a meaningful success-based bonus which will be paid periodically throughout the year. Full details on the bonus structure will be shared with relevant candidates.
Additional Benefits:
- Complementary van access and access to our “Friends & Family Rate” outside of peak season and as available.
- Being part of a rapidly growing outdoor travel company with opportunities for personal and professional growth
Apply Today
If you’re excited about playing a central role in facilitating memorable outdoor experiences, we’d love to hear from you! Please apply by filling out the application form on this page.
Moterra Campervans is committed to diversity and inclusion. We seek enthusiastic applicants from all backgrounds to join our team, and we encourage our employees to bring their authentic, original, and best selves to work.